Elevista.aiAI Content Services Platform
AI / SaaS
Acting CTO for an AI platform turning unstructured inputs into personalised content at scale.
What I did
- Daily product leadership: LLM integration, personalisation logic, and data-driven feature decisions.
- Ran a cross-functional team — PM, designer, engineers, and founder — through roadmap, priorities, and trade-offs.
- Set the technical direction and guardrails around model selection, evaluation, and cost.
Status
Active CTO engagement. Platform in production, shipping weekly.
Dijuno.aiEnterprise Analytics Platform
FMCG / Data
Five-year product ownership serving Coca-Cola and other FMCG clients through a full legacy-to-AWS modernisation.
What I did
- Owned product strategy through the modernisation from legacy stack to AWS-native architecture.
- Drove the data obfuscation capability that unblocked enterprise procurement and compliance reviews.
- Partnered with founders and enterprise customers on roadmap priorities during a funding round.
Outcome
Enterprise adoption unblocked; supported a successful funding round.
Healthtech HISClinical Operations Platform
Healthcare
Product and delivery for a health information system deployed across 15 clinical sites.
What I did
- Led the offline-first architecture decision to handle unreliable connectivity at clinical sites.
- Planned and executed a phased rollout across 15 sites without disrupting live clinical operations.
- Automated insurance claims processing, removing a heavy manual workload from clinical staff.
Outcome
Reporting effort reduced from 48 hours to ~2 hours per week. Zero critical incidents across rollout.
XRW EmiratesOperations Platform
Sports / Operations
Product ownership for a platform integrating booking, payments, licensing, and operations across three countries.
What I did
- Integrated Stripe alongside local payment gateways for UK, UAE, and Saudi Arabia.
- Designed licensing and operations workflows to work across jurisdictions with different regulatory constraints.
- Owned the long-term roadmap and stability posture for a live, revenue-carrying platform.
Outcome
Reliable platform handling hundreds of daily transactions. Four-year ongoing relationship.
ThisThatAppInfluencer Marketing Platform
MarTech
Product leadership from inception through funded growth, built on Firebase, Cloud Functions, and BigQuery.
What I did
- Shaped product strategy from concept through launch and into a funded growth stage.
- Drove the serverless architecture choices — Firebase, Cloud Functions, BigQuery — to keep costs flat as usage grew.
- Defined the measurement model used by brands to value influencer campaigns.
Outcome
Won "Best Influencer Marketing Technology" in 2022.
ScreenMeConsumer Health Platform
Femtech / Health
Led discovery through Alpha for a consumer femtech product.
What I did
- Ran user research with the target audience to validate problem framing and core flows.
- Built Figma prototypes iteratively against research findings.
- Defined MVP scope with the founding team, separating Alpha-critical from later-stage work.
Alpha delivered. Handover to in-house team for build phase.
Consumer Mental Health PlatformStealth
Health / AI
Building a consumer mental health platform from zero using AI-assisted development (Claude, Cursor).
What I'm doing
- Owning product vision, UX, and hands-on implementation as a single builder with AI pairing.
- Designing for a sensitive domain where safety, tone, and evidence base matter more than feature count.
- Shipping iteratively against real user conversations rather than speculative roadmap.
In stealth. More detail available on request under NDA.